ABOUT
From Humble Beginnings to Industry Leaders
Dynamic Brands Manufacturing (Pty) Ltd began its journey when a unique gap was identified in the dilutable dairy blend market. Originally hailing from rural Komga in the Eastern Cape in 1999, the company soon outgrew its modest garage and is now housed in the bustling port city of East London, South Africa.
Founded with only R20,000 in seed capital, the company set out to disrupt the market by making quality beverages affordable to South Africa’s lower LSMs.
In 2007, the company’s breakthrough came with the launch of Fusion Dairy Blend. By introducing this product at a 40% discount to the market leader, Dynamic Brands made a once-aspirational product affordable, sparking unprecedented growth in the dilutes category.
This bold move, combined with strategic supplier agreements and continuous innovation, solidified Dynamic Brands’ place in the industry.
Dynamic Brands then embarked on reverse integration to counter increasing commodity prices and maintain affordability for consumers.
“With tight controls at every step of the production process, Dynamic Brands ensures both high quality and sustainability.” – Claire Sutherland, MD Finance & Commercial
Dynamic Brands holds a FSCC (FSSC 22000) certification – a globally recognized standard for food safety management systems. This certification demonstrates our commitment to producing beverages that meet the highest standards of safety, quality, and regulatory compliance.
The FSCC standard integrates ISO-based food safety principles with sector-specific requirements, ensuring rigorous oversight of all processes involved in manufacturing.
“Maintaining this status confirms that Dynamic Brands prioritises consumer health and adheres to international best practices in food and beverage production.” — John Kew, CEO
Refreshing the world one drink at a time